UTOQUAI 55
ZURICH
05.-27. JUNE
2025
THE ESSENCE OF JAPAN BY TOYOTA
ABOUT US
AKA is a curated popup experience inspired by Japanese culture, aesthetics, and values – reimagined in the heart of Zurich.
For one month, the space becomes a place to pause, taste, discover, and connect.
From traditional food and mindful workshops to design and drinks, AKA is subtle yet immersive.
Toyota stands behind the concept, embracing its deep Japanese values of Kaizen (continuous improvement), Monozukuri (craftsmanship), and Omotenashi (sincere hospitality). This is not a showroom. It’s an invitation.
OPENING HOURS
AFTERWORK
BITES & BAR
BY OOKI
THUR–SAT OPEN FROM 17–22H
WORKSHOPS
WEEK ONE
05.06. – 07.06.2025
THU 05.06.2025 | 19.30 H
FRI 06.06.2025 | 13.00 – 16.30 H
SAT 07.06.2025 | 13.00 – 13.45 H | 14.00 – 14.45 H | 15.00 – 15.34 H
JAPANESE KNIFE
SHARPENING
WEEK TWO
10.06. – 14.06.2025
WED 11.06.2025 | 09.00 – 10.30 H
IPSUM ALII WORKSHOP
SAT 14.06.2025 | 13.00 – 13.45 H |
14.00 – 14.45 H | 15.00 – 15.34 H
JAPANESE KNIFE
SHARPENING
HARAISO WORKSHOP
WEEK THREE
17.06. – 21.06.2025
SAT 21.06.2025 | 10.00 – 10.30 H
IPSUM ALII WORKSHOP
WEEK FOUR
24.06. – 27.06.2025
WED 25.06.2025 | 09.00 – 10.30 H
IPSUM ALII WORKSHOP
THUR 26.06.2025 | 13.30 – 16.30 H
KINTSUGI
HARAISO WORKSHOP
AKA BY TOYOTA
AKA – the Japanese word for red – stands for more than just a color. Red is emotion. Energy. Clarity.
AKA is the common thread. The unifying impulse.
AKA is a space for experiences in the heart of Zurich. Inspired by the color red – and everything it connects: Japanese culture, Swiss design sensibility, and Toyota’s philosophy.
For one month, this place becomes a haven where slowing down sparks inspiration and encounters turn into movement.
Toyota is more than an automotive brand – it is a cultural ambassador of Japan. Behind AKA stands Toyota as the initiator and enabler of the experience. Not with loud branding, but with an authentic connection to values: Kaizen (continuous improvement), Monozukuri (dedicated making), and Omotenashi (genuine hospitality).
CULINARY EXPERIENCE BY OOKI
Ooki brings authentic Japanese flavors to the AKA popup by Toyota. Known for their refined yet soulful dishes, Ooki is a staple of Zurich’s Japanese culinary scene.
MEET OUR PARTNERS
