UTOQUAI 55
ZURICH
CLOSED
THE ESSENCE OF JAPAN BY TOYOTA
ABOUT US
AKA is a curated popup experience inspired by Japanese culture, aesthetics, and values – reimagined in the heart of Zurich.
For one month, the space becomes a place to pause, taste, discover, and connect.
From traditional food and mindful workshops to design and drinks, AKA is subtle yet immersive.
Toyota stands behind the concept, embracing its deep Japanese values of Kaizen (continuous improvement), Monozukuri (craftsmanship), and Omotenashi (sincere hospitality). This is not a showroom. It’s an invitation.
AKA UPDATES
WORKSHOPS CLOSED
WEEK ONE
05.06. – 07.06.2025
SAT 07.06.2025 | 13.00 – 13.45 H | 14.00 – 14.45 H | 15.00 – 15.45 H CLOSED
JAPANESE KNIFE
SHARPENING
HARAISO WORKSHOP
WEEK TWO
10.06. – 14.06.2025
WED 11.06.2025 | 09.00 – 10.30 H CLOSED
IPSUM ALII WORKSHOP
SAT 14.06.2025 | 13.00 – 13.45 H |
14.00 – 14.45 H | 15.00 – 15.34 H CLOSED
JAPANESE KNIFE
SHARPENING
HARAISO WORKSHOP
WEEK THREE
17.06. – 21.06.2025
FRI 20.06.2025 | 15.00 – 17.00 H CLOSED
SAT 21.06.2025 | 14.00 – 16.00 H CLOSED
HARAISO WORKSHOP
SAT 21.06.2025 | 10.00 – 11.30 H CLOSED
IPSUM ALII WORKSHOP
WEEK FOUR
25.06. – 27.06.2025
WED 25.06.2025 | 09.00 – 10.30 H CLOSED
IPSUM ALII WORKSHOP
THUR 26.06.2025 | 13.30 – 16.30 H CLOSED
KINTSUGI
HARAISO WORKSHOP
AKA BY TOYOTA
AKA – the Japanese word for red – stands for more than just a color. Red is emotion. Energy. Clarity.
AKA is the common thread. The unifying impulse.
AKA is a space for experiences in the heart of Zurich. Inspired by the color red – and everything it connects: Japanese culture, Swiss design sensibility, and Toyota’s philosophy.
For one month, this place becomes a haven where slowing down sparks inspiration and encounters turn into movement.
Toyota is more than an automotive brand – it is a cultural ambassador of Japan. Behind AKA stands Toyota as the initiator and enabler of the experience. Not with loud branding, but with an authentic connection to values: Kaizen (continuous improvement), Monozukuri (dedicated making), and Omotenashi (genuine hospitality).
CULINARY EXPERIENCE BY OOKI
Ooki brings authentic Japanese flavors to the AKA popup by Toyota. Known for their refined yet soulful dishes, Ooki is a staple of Zurich’s Japanese culinary scene.
MEET OUR PARTNERS
